The Association of Indian Magazines (AIM) is the first industry representation for magazines in India. The Association of Indian Magazines has been launched to support and defend the freedom of the press and promote the cause of magazines. The effort is to consolidate the industry as a group. AIM will represent the magazine publishers' interests in the country and will help revitalise the magazine industry editorially and economically. The association aims to establish better understanding, cooperation and unity among all magazine publishers and with all key constituents such as consumers, advertisers, print and production agencies, advertising agencies, market research companies and the Government.